[giaban]0.000 VNĐ[/giaban]
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Factors
affecting the decision to choose to save money by individual client in Nam Viet
Commercial Joint Stock Bank in Ho Chi Minh city, Viet Nam
CONTENTS
ABSTRACT
ACKNOWLEDGEMENTS
LIST
OF TABLES
LIST
OFIGURES
CHAPTER
1: DISERTAION ITRODUCTION
1.1
The Necessity of Research Topics
1.2
Research Problem
1.3
Questions of the Research
1.4
Research Objectives
1.5
Subjects and Scope Of Research
1.6
Research Methodology
1.7
Practical Implications of The Research
1.8
Layout of The Dissertation
CHAPTER
2: LITERATURE REVIEW AND THEORETICAL STUDY
2.1
Theoretical Foundations of The Savings Deposit’ Products
2.2
Basic theoretical for services, banking services, consumer behavior and the
measurement model of service quality
2.2.1
The concept of services
2.2.2
Banking Services
2.2.3
Consumer behavior and the bank selection
2.2.3.1
Customer Behavior
2.2.3.2
The bank selection of the customer
2.2.4
The measurement model of service quality – SERVQUAL
2.3
Previous research model
2.4
Summary
CHAPTER
3: RESARCH METHODOLOGY
3.1
Selection Methods
3.2
Preliminary Research
3.3
The Secondary Research
3.4
Research sample dimension
3.5
The concept studies, scales and the theory
3.7
Data Collection
3.8
The method of data analysis
3.9
Summary
CHAPTER
4: THE RESEARCH RESULTS ANALYSIS
4.1
Introduction
4.2
Described Sample Statistical Analysis
4.2.1
The Gender Structure Analysis
4.2.2
The Age Structure Analysis
4.2.3
The Qualification Structure Analysis
4.2.4
The Income Structure Analysis
4.3
The Characteristic of the Study Sample
4.4
The analysis and assessment of customers on the factors affecting to choose
theNavibank
4.4.1
Assessment of the reliability scale
4.4.2
The analysis of factors affecting decision to choose the Navibank
4.4.3
Analysis on the factor measuring scale of the customer’s perception about the
Empathy
4.4.4
Analysis on the factor measuring scale of the customer’s perception about the
Assurance
4.4.5
Analysis on the factor measuring scale of the customer’s perception about the
Reliability
4.4.6
Analysis on the factor measuring scale of the customer’s perception about the
Tangible Faculties
4.4.7
Analysis on the factor measuring scale of the customer’s perception about the
Responsiveness
4.5
Regression Analysis
4.5.1
Regression models Development
4.5.2
Evaluative appropriateness of the regression model
4.5.3
Testing the appropriateness of the regression model
4.5.4
The significance of the partial coefficients in the model
4.5.5
Testing hypothesis
4.6
Summary
CHAPTER
5: CONCLUSION, LIMTAIONS AND RECOMENTDATIONS
5.1
Conclusions
5.2
The several suggested polices recommendation
5.2.1
The policy factors related to empathy
5.2.2
The policy factors group related to bank policy
5.2.3
Group policy factors related to the responsiveness
5.3
The limitation of the thesis
REFRENCE
APENDIX
1: THE RESARCH QUESTIONAIRES
APENDIXI:
NDIVDUAL OPINONS QUESTIONAIRES
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